{"id":1765,"date":"2025-09-25T11:37:03","date_gmt":"2025-09-25T11:37:03","guid":{"rendered":"https:\/\/www.art-for-good.org\/?p=1765"},"modified":"2025-10-20T15:36:37","modified_gmt":"2025-10-20T15:36:37","slug":"interview-nevadart-magazine-nevadart","status":"publish","type":"post","link":"https:\/\/www.art-for-good.org\/en\/2025\/09\/25\/interview-nevadart-magazine-nevadart\/","title":{"rendered":"Interview Laurent MAYER, Art &amp; Financement dans le magazine NEVADART"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1765\" class=\"elementor elementor-1765\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5e91ec e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"e5e91ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf0229 elementor-widget elementor-widget-image\" data-id=\"cdf0229\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/www.art-for-good.org\/wp-content\/uploads\/2025\/09\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2025-09-25-134445-1024x499.png\" class=\"attachment-large size-large wp-image-1774\" alt=\"couverture de magazine Nevadart\" srcset=\"https:\/\/www.art-for-good.org\/wp-content\/uploads\/2025\/09\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2025-09-25-134445-1024x499.png 1024w, https:\/\/www.art-for-good.org\/wp-content\/uploads\/2025\/09\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2025-09-25-134445-300x146.png 300w, https:\/\/www.art-for-good.org\/wp-content\/uploads\/2025\/09\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2025-09-25-134445-768x375.png 768w, https:\/\/www.art-for-good.org\/wp-content\/uploads\/2025\/09\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2025-09-25-134445.png 1433w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-341e7c53 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"341e7c53\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f811988 elementor-widget elementor-widget-text-editor\" data-id=\"3f811988\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/art-financement.com\/\"><img decoding=\"async\" class=\"size-medium wp-image-1766 aligncenter lazyload\" data-src=\"https:\/\/www.art-for-good.org\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a1-300x77.png\" alt=\"logo d\u2019Art &amp; Financement\" width=\"300\" height=\"77\" data-srcset=\"https:\/\/www.art-for-good.org\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a1-300x77.png 300w, https:\/\/www.art-for-good.org\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a1-1024x264.png 1024w, https:\/\/www.art-for-good.org\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a1-768x198.png 768w, https:\/\/www.art-for-good.org\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a1-1536x396.png 1536w, https:\/\/www.art-for-good.org\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a1.png 1888w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/77;\" \/> <\/a><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Pleine page sous forme d\u2019interview\u00a0:<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p><strong> \u00a0Interview exclusive :\u00a0Laurent MAYER, fondateur de Art &amp; Financement<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>L\u2019art \u00e0 impact, entre leasing et m\u00e9c\u00e9nat \u2013 une nouvelle voie pour les entreprises<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>NEVADART : Laurent Mayer, vous \u00eates \u00e0 l\u2019origine d\u2019Art &amp; Financement, une offre innovante de leasing d\u2019\u0153uvres d\u2019art \u00e0 impact. Pourquoi ce mod\u00e8le ?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Laurent Mayer : L\u2019art est un levier puissant de transformation sociale et culturelle. Avec Art &amp; Financement, nous avons voulu d\u00e9mocratiser l\u2019acc\u00e8s \u00e0 l\u2019art pour les entreprises, tout en maximisant leur impact fiscal et soci\u00e9tal. Le leasing permet de financer une \u0153uvre sur 12 \u00e0 60 mois, avec des loyers 100 % d\u00e9ductibles des charges, sans plafond. C\u2019est une solution souple, efficace et tr\u00e8s compatible avec une strat\u00e9gie RSE et RCE (Responsabilit\u00e9 Culturelle des Entreprises), c\u2019est pourquoi nous soutenons l\u2019association Art for Good dont la mission est le soutien aux artistes et la promotion de la RCE.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>NEVADART : Comment cela se compare-t-il \u00e0 la loi m\u00e9c\u00e9nat, notamment l\u2019article 238 AB bis du CGI ?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Laurent Mayer : Le m\u00e9c\u00e9nat est un outil formidable, bien qu\u2019en sursis depuis 3 ans d\u00e9j\u00e0, mais surtout, il reste contraint. Il impose que l\u2019artiste soit vivant, que l\u2019\u0153uvre soit expos\u00e9e au public, et surtout, il plafonne la d\u00e9duction \u00e0 20 000 \u20ac ou 0,5 % du chiffre d\u2019affaires. En comparaison, le leasing offre une libert\u00e9 totale de choix artistique, sans condition d\u2019exposition ni de plafond fiscal. L\u2019entreprise peut bien s\u00fbr acqu\u00e9rir l\u2019\u0153uvre en fin de contrat avec une option d\u2019achat \u00e0 seulement 4 % de la valeur initiale.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>NEVADART : Quel est l\u2019impact r\u00e9el pour les entreprises ?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Laurent Mayer : Prenons un exemple concret : une \u0153uvre \u00e0 10 000 \u20ac. En m\u00e9c\u00e9nat, l\u2019entreprise doit payer 10\u00a0000\u20ac de suite et l\u2019\u00e9conomie fiscale est limit\u00e9e \u00e0 2 500 \u20ac (25 % de r\u00e9duction sur 10 000 \u20ac dans la limite du plafond). En leasing, elle ne paiera que 491 \u20ac\/mois pendant 24 mois, mais l\u2019artiste est bien s\u00fbr pay\u00e9 \u00e0 100 % avant la livraison *, les loyers sont int\u00e9gralement d\u00e9ductibles en charges, ce qui r\u00e9duit l\u2019assiette fiscale et g\u00e9n\u00e8re une \u00e9conomie de 25 % sans plafond. C\u2019est donc plus avantageux, plus souple, et plus inclusif. Le leasing est aussi ouvert aux meubles, bijoux, tout objet d\u2019art avec un certificat d\u2019authenticit\u00e9.<br \/>* on peut m\u00eame financer une commande sp\u00e9ciale avant la livraison, les bronzes par exemple sont souvent longs et couteux \u00e0 produire.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>NEVADART : Et l\u2019impact artistique ?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Laurent Mayer : Nous accompagnons les entreprises dans le choix d\u2019\u0153uvres, souvent engag\u00e9es et issues de jeunes artistes. C\u2019est une mani\u00e8re de soutenir la cr\u00e9ation contemporaine tout en affirmant une identit\u00e9 forte. L\u2019art devient un vecteur de sens, pas seulement un actif patrimonial.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>NEVADART : Un dernier mot ?<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Laurent Mayer : Les murs ont des choses \u00e0 dire, donnons-leur la parole\u00a0! L\u2019art ne doit pas \u00eatre un luxe r\u00e9serv\u00e9 \u00e0 quelques-uns. Gr\u00e2ce au leasing, il devient un outil strat\u00e9gique, accessible et porteur de valeurs. Art &amp; Financement, c\u2019est l\u2019alliance du beau, du juste et du rentable.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><!-- wp:list-item --><\/ul>\n<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\">\n<li><strong>Pleine page leasing sous forme d\u2019article\u00a0:<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p><strong>\u00a0 \u00a0L\u2019art \u00e0 impact, levier fiscal et culturel :<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Leasing ou m\u00e9c\u00e9nat ? Le pari gagnant de Laurent Mayer, fondateur d\u2019Art &amp; Financement<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Dans un contexte o\u00f9 les entreprises cherchent \u00e0 conjuguer sens, visibilit\u00e9 et optimisation fiscale, une nouvelle voie s\u2019ouvre : le leasing d\u2019\u0153uvres d\u2019art \u00e0 impact. Laurent Mayer, fondateur d\u2019Art &amp; Financement, nous \u00e9claire sur cette solution innovante qui s\u00e9duit autant les dirigeants que les artistes et les galeries.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>\u00ab Le leasing, c\u2019est l\u2019art qui devient accessible, strat\u00e9gique et durable \u00bb, affirme Laurent Mayer. \u00c0 la crois\u00e9e des chemins entre investissement, m\u00e9c\u00e9nat et engagement culturel, son mod\u00e8le repose sur une id\u00e9e simple : permettre aux entreprises et professions lib\u00e9rales d\u2019acqu\u00e9rir des \u0153uvres d\u2019art via des loyers mensuels 100 % d\u00e9ductibles, sans plafond ni condition d\u2019exposition.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Contrairement au m\u00e9c\u00e9nat encadr\u00e9 par l\u2019article 238 AB bis du CGI \u2014 qui impose des crit\u00e8res stricts (artiste vivant, \u0153uvre expos\u00e9e au public, plafond de d\u00e9duction limit\u00e9 \u00e0 20 000 \u20ac ou 0,5 % du chiffre d\u2019affaires) \u2014 le leasing offre une souplesse in\u00e9dite. \u00ab L\u2019entreprise choisit librement l\u2019\u0153uvre, sans contrainte, et peut m\u00eame en transf\u00e9rer la propri\u00e9t\u00e9 au dirigeant en fin de contrat via une option d\u2019achat \u00e0 4 % \u00bb, pr\u00e9cise Mayer.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Mais au-del\u00e0 de l\u2019avantage fiscal, le leasing devient un outil puissant pour dynamiser le march\u00e9 de l\u2019art. \u00ab Les galeries peuvent enfin proposer des \u0153uvres \u00e0 des clients professionnels qui h\u00e9sitaient \u00e0 investir d\u2019un seul coup. Le leasing l\u00e8ve ce frein psychologique et financier \u00bb, explique-t-il. Les artistes, eux, b\u00e9n\u00e9ficient d\u2019une visibilit\u00e9 accrue et d\u2019un flux de ventes r\u00e9gulier, tout en conservant leur valeur.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Le mod\u00e8le s\u00e9duit particuli\u00e8rement les professions lib\u00e9rales, les PME et les cabinets qui souhaitent affirmer leur identit\u00e9 \u00e0 travers des \u0153uvres engag\u00e9es, souvent issues de la sc\u00e8ne contemporaine. \u00ab L\u2019art devient un vecteur de sens dans les espaces de travail, un marqueur de valeurs, et un outil de communication \u00bb, souligne Mayer.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Et l\u2019impact ne s\u2019arr\u00eate pas l\u00e0. Art &amp; Financement privil\u00e9gie les \u0153uvres \u00e0 impact \u2014 environnemental, social ou culturel \u2014 renfor\u00e7ant ainsi la dimension RSE des entreprises. \u00ab C\u2019est une mani\u00e8re de faire du beau, du bien et du rentable \u00bb, conclut-il.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p>Dans un monde en qu\u00eate de sens, le leasing d\u2019art appara\u00eet comme une r\u00e9ponse \u00e9l\u00e9gante, efficace et inclusive. Une r\u00e9volution douce, port\u00e9e par la conviction qu\u2019investir dans l\u2019art, c\u2019est investir dans l\u2019avenir.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><strong>Contact\u00a0:<\/strong><br \/>Laurent MAYER<br \/>directeur g\u00e9n\u00e9ral<br \/><strong>Art &amp; Financement<\/strong><br \/>m\u00e9c\u00e8ne de l\u2019association Art for Good<br \/>06 67 49 65 65<br \/><a href=\"mailto:laurent@art-financement.com\"><u>laurent@art-financement.c<\/u><\/a><\/p>\n<p><strong style=\"font-size: 16px; font-style: normal;\"><img decoding=\"async\" class=\"size-medium wp-image-1767 aligncenter lazyload\" data-src=\"https:\/\/www.art-for-good.org\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a2-300x113.png\" alt=\"logo art-financement.com\/\" width=\"300\" height=\"113\" data-srcset=\"https:\/\/www.art-for-good.org\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a2-300x113.png 300w, https:\/\/www.art-for-good.org\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a2-1024x385.png 1024w, https:\/\/www.art-for-good.org\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a2-768x289.png 768w, https:\/\/www.art-for-good.org\/wp-content\/uploads\/2025\/09\/\u0420\u0438\u0441\u0443\u043d\u043e\u043a2.png 1084w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/113;\" \/><\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a0Interview exclusive :\u00a0Laurent MAYER, fondateur de Art &amp; Financement L\u2019art \u00e0 impact, entre leasing et m\u00e9c\u00e9nat \u2013 une nouvelle voie pour les entreprises NEVADART : Laurent Mayer, vous \u00eates \u00e0 l\u2019origine d\u2019Art &amp; Financement, une offre innovante de leasing d\u2019\u0153uvres d\u2019art \u00e0 impact. Pourquoi ce mod\u00e8le ? Laurent Mayer : L\u2019art est un levier puissant de transformation sociale et culturelle. Avec Art &amp; Financement, nous avons voulu d\u00e9mocratiser l\u2019acc\u00e8s \u00e0 l\u2019art pour les entreprises, tout en maximisant leur impact fiscal et soci\u00e9tal. Le leasing permet de financer une \u0153uvre sur 12 \u00e0 60 mois, avec des loyers 100 % d\u00e9ductibles des charges, sans plafond. C\u2019est une solution souple, efficace et tr\u00e8s compatible avec une strat\u00e9gie RSE et RCE (Responsabilit\u00e9 Culturelle des Entreprises), c\u2019est pourquoi nous soutenons l\u2019association Art for Good dont la mission est le soutien aux artistes et la promotion de la RCE. NEVADART : Comment cela se compare-t-il \u00e0 la loi m\u00e9c\u00e9nat, notamment l\u2019article 238 AB bis du CGI ? Laurent Mayer : Le m\u00e9c\u00e9nat est un outil formidable, bien qu\u2019en sursis depuis 3 ans d\u00e9j\u00e0, mais surtout, il reste contraint. Il impose que l\u2019artiste soit vivant, que l\u2019\u0153uvre soit expos\u00e9e au public, et surtout, il plafonne la d\u00e9duction \u00e0 20 000 \u20ac ou 0,5 % du chiffre d\u2019affaires. En comparaison, le leasing offre une libert\u00e9 totale de choix artistique, sans condition d\u2019exposition ni de plafond fiscal. L\u2019entreprise peut bien s\u00fbr acqu\u00e9rir l\u2019\u0153uvre en fin de contrat avec une option d\u2019achat \u00e0 seulement 4 % de la valeur initiale. NEVADART : Quel est l\u2019impact r\u00e9el pour les entreprises ? Laurent Mayer : Prenons un exemple concret : une \u0153uvre \u00e0 10 000 \u20ac. En m\u00e9c\u00e9nat, l\u2019entreprise doit payer 10\u00a0000\u20ac de suite et l\u2019\u00e9conomie fiscale est limit\u00e9e \u00e0 2 500 \u20ac (25 % de r\u00e9duction sur 10 000 \u20ac dans la limite du plafond). En leasing, elle ne paiera que 491 \u20ac\/mois pendant 24 mois, mais l\u2019artiste est bien s\u00fbr pay\u00e9 \u00e0 100 % avant la livraison *, les loyers sont int\u00e9gralement d\u00e9ductibles en charges, ce qui r\u00e9duit l\u2019assiette fiscale et g\u00e9n\u00e8re une \u00e9conomie de 25 % sans plafond. C\u2019est donc plus avantageux, plus souple, et plus inclusif. Le leasing est aussi ouvert aux meubles, bijoux, tout objet d\u2019art avec un certificat d\u2019authenticit\u00e9.* on peut m\u00eame financer une commande sp\u00e9ciale avant la livraison, les bronzes par exemple sont souvent longs et couteux \u00e0 produire. NEVADART : Et l\u2019impact artistique ? Laurent Mayer : Nous accompagnons les entreprises dans le choix d\u2019\u0153uvres, souvent engag\u00e9es et issues de jeunes artistes. C\u2019est une mani\u00e8re de soutenir la cr\u00e9ation contemporaine tout en affirmant une identit\u00e9 forte. L\u2019art devient un vecteur de sens, pas seulement un actif patrimonial. NEVADART : Un dernier mot ? Laurent Mayer : Les murs ont des choses \u00e0 dire, donnons-leur la parole\u00a0! L\u2019art ne doit pas \u00eatre un luxe r\u00e9serv\u00e9 \u00e0 quelques-uns. Gr\u00e2ce au leasing, il devient un outil strat\u00e9gique, accessible et porteur de valeurs. Art &amp; Financement, c\u2019est l\u2019alliance du beau, du juste et du rentable. \u00a0 Pleine page leasing sous forme d\u2019article\u00a0: \u00a0 \u00a0L\u2019art \u00e0 impact, levier fiscal et culturel : Leasing ou m\u00e9c\u00e9nat ? Le pari gagnant de Laurent Mayer, fondateur d\u2019Art &amp; Financement Dans un contexte o\u00f9 les entreprises cherchent \u00e0 conjuguer sens, visibilit\u00e9 et optimisation fiscale, une nouvelle voie s\u2019ouvre : le leasing d\u2019\u0153uvres d\u2019art \u00e0 impact. Laurent Mayer, fondateur d\u2019Art &amp; Financement, nous \u00e9claire sur cette solution innovante qui s\u00e9duit autant les dirigeants que les artistes et les galeries. \u00ab Le leasing, c\u2019est l\u2019art qui devient accessible, strat\u00e9gique et durable \u00bb, affirme Laurent Mayer. \u00c0 la crois\u00e9e des chemins entre investissement, m\u00e9c\u00e9nat et engagement culturel, son mod\u00e8le repose sur une id\u00e9e simple : permettre aux entreprises et professions lib\u00e9rales d\u2019acqu\u00e9rir des \u0153uvres d\u2019art via des loyers mensuels 100 % d\u00e9ductibles, sans plafond ni condition d\u2019exposition. Contrairement au m\u00e9c\u00e9nat encadr\u00e9 par l\u2019article 238 AB bis du CGI \u2014 qui impose des crit\u00e8res stricts (artiste vivant, \u0153uvre expos\u00e9e au public, plafond de d\u00e9duction limit\u00e9 \u00e0 20 000 \u20ac ou 0,5 % du chiffre d\u2019affaires) \u2014 le leasing offre une souplesse in\u00e9dite. \u00ab L\u2019entreprise choisit librement l\u2019\u0153uvre, sans contrainte, et peut m\u00eame en transf\u00e9rer la propri\u00e9t\u00e9 au dirigeant en fin de contrat via une option d\u2019achat \u00e0 4 % \u00bb, pr\u00e9cise Mayer. Mais au-del\u00e0 de l\u2019avantage fiscal, le leasing devient un outil puissant pour dynamiser le march\u00e9 de l\u2019art. \u00ab Les galeries peuvent enfin proposer des \u0153uvres \u00e0 des clients professionnels qui h\u00e9sitaient \u00e0 investir d\u2019un seul coup. Le leasing l\u00e8ve ce frein psychologique et financier \u00bb, explique-t-il. Les artistes, eux, b\u00e9n\u00e9ficient d\u2019une visibilit\u00e9 accrue et d\u2019un flux de ventes r\u00e9gulier, tout en conservant leur valeur. Le mod\u00e8le s\u00e9duit particuli\u00e8rement les professions lib\u00e9rales, les PME et les cabinets qui souhaitent affirmer leur identit\u00e9 \u00e0 travers des \u0153uvres engag\u00e9es, souvent issues de la sc\u00e8ne contemporaine. \u00ab L\u2019art devient un vecteur de sens dans les espaces de travail, un marqueur de valeurs, et un outil de communication \u00bb, souligne Mayer. Et l\u2019impact ne s\u2019arr\u00eate pas l\u00e0. Art &amp; Financement privil\u00e9gie les \u0153uvres \u00e0 impact \u2014 environnemental, social ou culturel \u2014 renfor\u00e7ant ainsi la dimension RSE des entreprises. \u00ab C\u2019est une mani\u00e8re de faire du beau, du bien et du rentable \u00bb, conclut-il. Dans un monde en qu\u00eate de sens, le leasing d\u2019art appara\u00eet comme une r\u00e9ponse \u00e9l\u00e9gante, efficace et inclusive. Une r\u00e9volution douce, port\u00e9e par la conviction qu\u2019investir dans l\u2019art, c\u2019est investir dans l\u2019avenir. Contact\u00a0:Laurent MAYERdirecteur g\u00e9n\u00e9ralArt &amp; Financementm\u00e9c\u00e8ne de l\u2019association Art for Good06 67 49 65 65laurent@art-financement.c<\/p>","protected":false},"author":1,"featured_media":1774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,16],"tags":[],"class_list":["post-1765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-sildes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interview Laurent MAYER, Art &amp; 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